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UID:2@techleadersdv.com
DTSTART;VALUE=DATE:20230220
DTEND;VALUE=DATE:20230221
DTSTAMP:20230328T174930Z
URL:https://techleadersdv.com/events/marketing-leadership-the-core-four-pr
 iorities/
SUMMARY:Topic: Marketing Leadership: The Core Four Priorities
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 o="{}"]As founder of Full Circle\, operating partner at Ring Capital and 1
 st US hire and marketing leader at SAP\, Bonnie Ravina has spent her car
 eer building lasting marketing foundations for B2B software and services c
 ompanies as they enter new markets and growth stages. The most successful 
 companies follow the “Core Four” — holistic strategies to break out 
 from competitors\, ensure sustainable growth and weather downturns. They p
 osition as thought leaders\, sell higher\, invest in customer advocacy and
  focus on ecosystems. Commitment comes from the top\, based on culture and
  investment priorities.\nBonnie talked about the "Core Four" breakout prin
 ciples with the group\, using examples from SAP\, Qlik\, Celonis and Kurmi
  Software. (And thanks to Mark Gaeto for sharing his first-hand experience
 s with SAP.) The discussion illustrated the wide range of businesses and s
 tages across the group and highlighted the need for a clear foundation and
  value prop for prospects.\nThe take-away: there's no "one-size-fits-all" 
 approach when it comes to B2B! It sparked possibilities for follow-on work
 shops\, case study presentations and  "ask me anything" sessions about ma
 rketing for the group members. Stay tuned for more info.[/et_pb_text][/et_
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