As founder of Full Circle, operating partner at Ring Capital and 1st US hire and marketing leader at SAP, Bonnie Ravina has spent her career building lasting marketing foundations for B2B software and services companies as they enter new markets and growth stages. The most successful companies follow the “Core Four” — holistic strategies to break out from competitors, ensure sustainable growth and weather downturns. They position as thought leaders, sell higher, invest in customer advocacy and focus on ecosystems. Commitment comes from the top, based on culture and investment priorities.
Bonnie talked about the “Core Four” breakout principles with the group, using examples from SAP, Qlik, Celonis and Kurmi Software. (And thanks to Mark Gaeto for sharing his first-hand experiences with SAP.) The discussion illustrated the wide range of businesses and stages across the group and highlighted the need for a clear foundation and value prop for prospects.
The take-away: there’s no “one-size-fits-all” approach when it comes to B2B! It sparked possibilities for follow-on workshops, case study presentations and “ask me anything” sessions about marketing for the group members. Stay tuned for more info.
