Speaker: David Kryszczak, MBA | LinkedIn
Speaker: Jon Cofsky (Whitepenny) | LinkedIn
Summary: AI is reshaping digital marketing, moving businesses beyond traditional SEO toward AEO/GEO, where visibility increasingly depends on how AI-driven platforms discover, interpret, and recommend information. At the Technology Leaders of the Delaware Valley discussion, Jon Cofsky of Whitepenny and David Kryszczak of Spartan Digital Solutions explored AI search, digital positioning, messaging, evolving tools, and the uncertainty surrounding AI algorithms.
The central takeaway: the technology may be changing, but the fundamentals are not. Strong positioning, credible authority, clear messaging, and earned media remain essential to digital visibility and business growth.